Opening New Markets With A Global Streaming Service
Engage a non-captive audience in a new market
Challenge:
A leading streaming service needed to educate local partners in intellectual property law and digital infrastructure to ensure success as it expanded into a new market. Unlike an internal training program, this initiative had to engage an external audience — busy professionals who were not required to complete the training.
The organization recognized the need for a structured and compelling learning experience with localized course content from regional subject matter experts (SMEs). The team needed a partner in content development to work with these SMEs and an easy-to-use platform to deliver an engaging experience that encouraged participation and completion.
The streaming service partnered with Honor to develop and deploy a scalable, high-quality training program tailored to its global expansion efforts.
Expert-Led Content Development: Honor’s services team collaborated with local SMEs, ensuring content was relevant, aligned with regional laws and regulations, and completed on schedule.
Engaging Learning Experience: Honor’s interactive, visually compelling platform engaged and excited learners, making complex topics like tax law dynamic and accessible.
Honor Platform
Solution:
Expanding platform use in high-growth regions
Outcome:
The program received overwhelmingly positive feedback from participants on content quality and overall learning experience. The success of this initiative led the streaming service to incorporate the program into its global deployment strategy as it continues to expand in high-growth regions.