Unlocking New Revenue Through A Professional Development Academy
Launching A New Learning Offering With Limited Resources
Challenge:
After serving educational institutions as an accreditor and critical partner in professional development for over 130 years, Middle States Association (MSA) wanted to create a new way for educators to learn — MSA Evolution Academy, a digital platform for professional development.
Historically, the organization offered professional development through in-person training, an online resource library, and physical workbooks delivered via mail. MSA Evolution Academy brings the organization's content online in a way that’s accessible and convenient for busy educators. MSA also saw the subscription-based academy as a way to tap into new revenue streams, supporting organizational longevity.
MSA selected Honor as its learning platform of choice for this exciting new initiative for three key reasons:
Engaging learning experience: Creating a great experience for its audience was a top goal in launching a new learning academy. The MSA team found Honor’s platform engaging, easy to use, and convenient — ensuring MSA Academy content can seamlessly integrate into the lives of busy learning professionals.
Ease of course creation: MSA Academy Evolution course creators are experts in their field, but many had not previously created a course. The team appreciated how fast and easy it is to transform content and knowledge into an engaging learning experience using Honor’s flexible course builder.
Beautiful, white-labeled design: MSA is a trusted brand that has served its audience for decades. It was important for the team to keep the brand front and center while making it shine with a high-quality experience.
After building an initial course in two weeks and receiving positive feedback from beta testers, MSA launched the academy to its audience of users.